At what age should I start teaching my baby the ABC and numbers?

Hey moms I'm a ftm of an 18month old boy, when should I start working on like the ABC and numbers and things like that with him and how? He doesn't like little kids shows so that's out. I'm a stay at home mom and don't want him to be behind granted his cousin who's 3weeks older than him has a big SIS so he has a bit of an advantage and my bffs daughter is 3 and is as smart as a 5year old. So I guess I feel a little presured since he's not as far advanced as they are, we do some sign language and he does talk when he isn't speeking 90miles an hour and it all sounds like one his slur.

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