Natalia Lazarus

This article originally appeared on Generation Pure, a fantastic resource for non-toxic living. Thanks to Natalia for allowing us to repost it here!

You’ve heard of childproofing and already know the importance of protecting kids from dangers in the home, but what is “Green Childproofing”?

As a certified Eco-Maternity Consultant and Greenproofer, my job is to educate and protect families from unsafe exposure to potentially harmful substances in their home, body and environment. In a nutshell, I work with families to help create a safe and healthy home environment by identifying exposures, prioritizing their specific needs and removing toxins. Here are my top 5 suggestions for Green Childproofing your home:

Greg Starkman

Beautiful, luxurious, and hydrated hair full of volume and shine. That is what the commercials tell you. Oh, let’s throw in that gorgeous celebrity with hair to die for. As if we really believe they are using the products they're endorsing… Yeah right!

What you need to know is that these very products are loaded with chemicals like resins, plastics, waxes and silicones that are derived from petroleum by-products, formulated to cosmetically coat your hair shaft. All it's really doing, however, is laying on the surface to create that beautiful, luxurious, and hydrated hair fair full of volume and shine.

What is worse is that over time, these very cosmetic ingredients build up on your hair shaft making dull, lifeless, frizzy, and unmanageable. Ah, the reason you tend to switch shampoos. We call it rotating the 10/40 weight!

These same ingredients are also found in styling products and even in the hot new hair oils and serums that are claiming to be all natural. For example, many serums that claim to be loaded with argon oil contain less than .05% of the oil ingredient they are glamorizing. You have to wonder why these companies do not list all the ingredients on their web-sites.

Ingredient Alert! Avoid hair products with these ingredients

Be on the lookout for the any hair care products or cosmetic with these ingredients:

Greg Starkman

In recent years, a "Sulfate-Free" label has become increasingly common on the label of every new shampoo and conditioner. The term has become associated with being "healthier" and "organic" even when that is not the case. Sodium Laurel Sulfate is a harsh surfactant, found in household cleaning products and even in tooth paste. Sodium Laurel Sulfate is also a suspected carcinogen which is why consumers seek alternatives. However, not all companies making sulfate-free shampoos are truly free of sulfate compounds or derivatives.

The Chemistry of Sulfate-Free Shampoo

Chemistry is a defined science. When you change one element of a formula or ingredient, you change the composition, which in turn, changes the ingredient. For example, Sodium Laurel Sulfate becomes Sodium Laurel Sulfonate, simply by changing an O to an X in the ingredient design. Voila! The product is now sulfate free. Or so they claim...


Ok, so what's REALLY in your makeup? What toxins are you putting on your scalp -- which is, by the way, one of the most porous areas of your largest organ, your skin -- every time you wash or style your hair?

To get to the bottom of what chemicals are in cosmetics, we've invited Greg Starkman, founder of Innersense Organic Beauty, to educate us about toxins and chemicals that go into our cosmetics and hair care products. (We love their  products -- you can see Amy's review here.)

In the meantime, here is a brief "hello" from founders Greg and Joanne Starkman, plus a video to get you thinking about toxins in cosmetics (yikes).

Both Joanne and I are thrilled and honored by the support of Amy and Pam. It was the birth of our daughter Morgan that lead us on our mission to create Innersense and more importantly, to introduce pure, organic and toxin-free products to the market.

In the coming days, we will be posting a series of blogs to educate you through the maze of misinformation and confusion related to chemicals in haircare. Are sulfate shampoos really sulfate-free? What are the hidden chemicals that you should really be looking out for and avoiding? Did you know that most shampoos and conditioners contain plastics and resins?